Monthly Archives: July 2017

Entrepreneurial Creativity Is Still Rife in the Fashion Jewelry

It has been a busy spring with introductions of a slew of new products in international cosmetic and jewelry industry trade shows. There was the largest Beauty and Fragrance Industry expo, Cosmoprof in Bologna, Italy and immediately after Cosmoprof there is Basel World in Basel Switzerland, the premiere international couture watch and jewelry show in the world. This past week finished a new Fashion Jewelry product launch at Couture Las Vegas, the exclusive American trade show for luxury jewelry product.

These industry specific trade shows draw store buyers, distributors and vendors from every corner of the world. Cosmoprof offers products from the giants in the Cosmetic world such as Proctor & Gamble, Estee Lauder, Cosmair-L’Oreal and Shiseido. Basel World and Couture are utilized by internationally famous brands such as Harry Winston, Richemont, LVMH and Bulgari. All of the biggest players attend these expositions. And yet, the most interesting, exciting and well-shopped stands are often those representing small, entrepreneurial start-up businesses.

The entrepreneurs you will visit at beauty and jewelry trade shows are unique. They are among the most creative artisans you will find anywhere. Their display will be smaller than the multi-national brand powerhouses, and their marketing minuscule. But their passion, intensity and ability to find a path to success against long odds and heavy competition is often inspirational.

The Couture Las Vegas Jewelry trade show is an ode to luxurious human adornment. There are no Costume Jewelry or mass market products on display. Show management vet’s every product entry and allows only the most beautiful, unique and exclusive lines to be offered. Attendance is strictly controlled and buyers are invited, there are no walk-ins. Nevertheless, there were dozens of small artisan jewelry producers, all offering a range of product created from a novel medium that they had discovered, executed and perfected. The result is innovative jewelry lines that are able to find a niche in the congested world of Couture, High Fashion Jewelry.

The story is the same at Cosmoprof Bologna. There are over 3000 vendors selling every imaginable type of Beauty Product. Aromatherapy, Cosmetic Implements, Cosmetic Applicators and Accessories, Skin Care, Bath and Body Care, Fragrance, Hair Care, Hand and Nail Care, Baby Care, Men’s Treatment, and Color Cosmetics of every type, description and price point from all over the world are on offer to buyers and international distributors from 120 countries. Still, once again, the small producers enjoyed a terrific opportunity to differentiate themselves from their mega-competitors. Their booths were busy and interest levels in the newest products and concepts was at an all-time high.

Cosmetics and Jewelry are industries where we see incredible entrepreneurial activity. The barriers to entry are not as difficult to hurdle as in many categories that require large technology and financial commitments. If you are creative, driven and have a passion to compete there has never been a better time than the present to be a fashion entrepreneur. Nimble innovators are always in demand.

Cufflinks and Watches

For some men fashion is not important. But you don’t have to live for fashion to know all about accessorizing. This is when you add items to your outfit to make it stand out and become unique. These items can include jewelry, watches, cufflinks, wallets and even shoes. But how do men choose their accessories and which suit them best? How do men match their accessories to their personality?

The most important thing to think about when accessorizing is to determine what style you are going for. Some men like to go modern and sleek whereas others prefer the more classic look.

* Classic

You can never really go wrong with classic. This style consists of timeless pieces that you can match with pretty much anything. Classic pieces will not date or change with the times but will instead keep you looking smart and sophisticated for as long as you wear them. An example of a classic accessory would be a gold pair of plain cufflinks.

They would match any suit or shirt and will look expensive (even if they are not)! Classic watches will usually have a gold or leather strap with a face that contains roman numerals. Again this is a piece that will not age or date. Going for classic accessories are a good investment because they will stay with you for the rest of your life.

* Modern

If you are going for the modern look then stainless steel, titanium and funky designs are more your thing. With modern fashions being designed to look chunky and solid, you won’t find anything subtle! Modern watches for example are almost a fashion trend in themselves. It seems nowadays that the bigger the better! Men’s modern watches now contain more jewels and carats than their wives’ jewelry box! Of course with modern jewelry come the modern way to wear it. It is all the rage for men to have their ears pierced now and great big diamonds are so in! Think P Diddy, think David Beckham. Both men have very good fashion sense and both men have several sets of big earrings!

Of course it’s not always about fashion. Sometimes it’s what you feel comfortable with or what reflects your personality. If you are a traditional sort of guy then the classic look will definitely be for you, whereas if you are into your fashion trends and like to look your best then you will probably want to go for the modern accessories. Everyone has their own unique personality which is why you can buy all kinds of accessories to suit each taste. If you enjoy surfing and outdoor sports then you will find a huge range of waterproof watches and wallets that are perfect to take to the beach with you.