Monthly Archives: June 2017

Smile and Watch the World

An old Chinese proverb says that a person without a smiling face should not open a shop. Another version of that same Chinese philosophy says that you should have a smile that would bring a good price in the marketplace.

Would others say that you should open a shop? Would they offer a good price for your smile? Would you rather be a beacon of light or a messenger of darkness?

I once attended a lavish party where everyone was very well dressed. I noticed one particular lady, obviously wealthy by the size of her jewels, standing alone. She had apparently spent a lot of money on her exterior. However, the frown on her face explained why no one seemed interested in talking with her. This lady obviously didn’t realize that her face said much more than her jewelry.

Someone, whether male or female, can appear to be quite attractive physically. However, without a smile, that attractiveness is quickly lost. On the other hand, I’ve often noticed someone who wasn’t especially attractive getting the attention of everyone around them. The big reason was an easy and glowing smile.

I was in a crowded waiting room of a doctor’s office some time ago. Everyone seemed lost in their own thoughts. A lady walked in with a cute baby. As she sat down, the baby looked at the people around him and simply smiled. Several of the adults instinctively smiled back at the baby. Before long, everyone in that waiting room was smiling at the happy baby. The entire atmosphere of the room was uplifted by that baby’s smile.

My mother, may she rest in peace, had a captivating smile. She built a large and highly successful children’s nursery in the Midwest with her personality, her charm and her ability to make people like her. When a parent walked in the door, whether an existing or new client, she greeted them with a warm smile and an enthusiastic “welcome!”

Dale Carnegie says, in the book How to Win Friends and Influence People, that actions speak louder than words, and that a smile says that you like the other person. That they make you happy. That you are glad to see them.

Fashion Accessories A Lot More Than Jewelry

We start on the premise that you’ve got your clothes wardrobe right. Now you need to match your accessories to complete the look.

Let’s start with shoes. Before you start worrying about the latest fashion, think of your preferred style because anything that you can pull off well is great fashion. And this applies to shoes the most since shoes are directly related to comfort. For instance, if you are not comfortable with stilettos there’s no point wearing them just for the sake of fashion. Once you decide what you would be comfortable in the most – think of the style that matches your dress. You should not choose to wear handcrafted booties with a chic A-line dress or any other combination as weird as that.

After shoes the most important fashion accessory affecting your look is your jewellery. Wear matching jewellery with every dress. The concept of your momma-gifted-gold-jewellery is so passé. Don’t get me wrong, it’s still great for keepsakes and looks great when worn on an occasion that calls for it, but you just cannot wear the same earrings daily with every dress. That’s so not fair. Anyways, when it comes to jewellery follow the golden rule – your jewellery cannot be more or less – it needs to be just right. For instance, avoid a necklace with chandelier earrings to keep away from too dressy. Or a ridiculously oversized ring and chandelier earrings might be the only jewellry you wear or something else completely. The trick is your jewellery needs to compliment your overall look and not steal the show. And remember gaudy is not always classy.

Then come to your hand bag. Not many of us consider a hand bag as a fashion accessory but there’s where we have been wrong. Right? I mean while as a woman I feel almost naked without a bag, I also need to realize that my hand bag would add to my overall look. Look for a handbag that’s the latest in trend. For instance the current trend is oversized hand bags. Go grab one. Have at least 2-3 hand bags in different styles for your daily use. And be sure you change your bag to match your style.

Jewelry and Diamond Stores Focus on Store

It often can be said that image is everything. Clothes make the man or women. Diamonds and gemstones may be accessories. Fixtures, their choice and professional presentation mold the jewelry or diamond gemstone store into its final image and provide the basis for sales and reinforcement of sales in any customers’ eyes and mind. Who needs post cognitive dissonance when it comes to sales in 2009 and on into 2010?

Fixtures into – showcases and lighting – are than also runs or minor thoughts for any store. Fixtures for a jewelry store are just plain basic essentials. They constitute and create the essential elements of image and overall marketing and lay the basis for marketing plans and implementation.

If you walk into what will strike you as a well put together jewelry or gemstone outfit – whether it is a newer “big box’ variety, a mall operation or a smaller independent of family run operation, in most cases it will come down to good choice of fixtures and display.

Yet many jewelers simply do not put much emphasis into these areas. They are either too buy or apply “false economy”. Often, retail stores attract customers in their own image. It is like a mirror. A poorly marketed store often attracts what might be considered inferior customers -when it comes to the bottom line of sales and profits. Many in the jewelry trade both purchase and source the entirely wrong type of store fixtures, cannot find adequate or appropriate suppliers in the trade, or downright scrimp. After all it might seem that a penny saved is a penny earned. Not so in the luxury accessories markets- diamonds, gemstones and jewelry. If you expect your customers to ante up several notches to more luxurious products, up several points and the scale, and you do not provide adequate support in terms of making them feel comfortable about their purchases, in the right settings how do you expect them to shell out the cash. And as well for your retail or even wholesale operation to make money.

Sure there are some customers who wish to purchase discount or even “distressed” goods thinking that they got the buy of a lifetime, thinking that any luxury digs come out of their pocket, that these costs have to be picked up somewhere – in this case from their pocketbooks. Yet these clients are a small portion of the buyers that you will meet in your lifetime. On top of that these are not the customers and clients that marketing empires are built upon. There are some clients who prefer to deal with a New York diamond wholesale in a tiny, unlit back room. However there are not many of these all in all and you cannot make a living off these.

People want to be reassured when they buy luxury goods, especially those in small packages for the money – for example luxury brand name watches or gemstones. People could buy sugar water – yet they insist on a brand name product like that of a cola drink brand. They could put their money under the mattress, or store it at a small bank – yet banks go out of their way to build giant solid imposing buildings all to convince customers that their money is safe and that the firm is substantial. Bankers after all are not known for spending money and funds frivolously.

Jewelry and the Art of Selling

Two of the most frequently asked questions we get at the Online Jewelry Appraisal Center is:

“How do I sell an item of Antique or Estate Jewelry?” or…
“How much should I ask for it?”

Very often people receive an item as a ‘Hand Down’ or ‘Bequest’ after someone has passed away.
It may or may not be worth something, or the person ‘Just doesn’t like it’….

So what to do?

# RULE 1: Take back control.

The Antique Trade in general are a Fine and Trusting lot, but there are always the ‘Shyster’ or ‘Fagin’ characters out there.

In this case it’s not Buyer Beware, but Seller Beware…

Sometimes the Second-Hand Dealers or Pawn Brokers (all of whom have a great general knowledge on Buying and Selling) may not QUITE know what your particular item is really worth.

So the first thing to do is get your item appraised and valued by a qualified gemologist (if there are gemstones involved) and/or a member of the local Valuers association. Your local, TRUSTED Jeweler might be both.

It is greatly suggested that the person you obtain a valuation from, is NOT INVOLVED IN THE PURCHASE OF THE ITEM.

But a further word of advice is given here too…

Let these people know ‘WHAT YOU WANT THE VALUATION FOR’.

There are several TYPES of Valuation and all will have a different price on the bottom line.

Did you want an Insurance valuation?

Did you want to sell the item to a third party?

Did you wish to sell the item through an Auction?

Did you just want to know what it would fetch?

All of these are very valid points, yet all are different.

If you are not sure which applies to your particular situation, why not check our very helpful information section on ‘TYPES OF VALUATIONS’ at the Online Jewelry Appraisal Centre (address shown below).

If you don’t want to go to a great expense, you might take advantage of the useful ‘Do it Yourself’ ONLINE Valuation Self Appraisal Kit. At such a low fee (less than the price of a Big Mac and Coke) it’s money well spent. Indeed, if you just purchased something on eBay or Yahoo auctions for example, you might wish to confirm an approximate value by using this easy to use valuation kit.

The ‘walk through’ instructions are so easy my 6yr old Granddaughter completed the form in under ten minutes. (She had it all wrong of course) but it was under ten minutes.

Trendy Jewelry and Attire For Fashion

Every individual has a burning desire to look gorgeous and the innovative fashion designers are making it possible for them. Now there is not much hindrance to get trendy looks for fashion crazy people. Everything one can imagine is available in the market. The magic of fashion has spread all over the world in big ways. Those days are gone when common people could only watch delightful dresses in the movies and dreamt to possess them. The large clothing industries have made it possible to buy expensive and trendiest dresses and jewelry for the common people. Now every individual can have what he wishes.

Jewelry, latest dresses, hand bags and shoes have become integral part of fashion. Sparkling ornaments especially are very important accessory in a girl’s outfit. A matching hand bag along with balanced clothing and jewelry accentuate the beauty of women. In the previous years ornaments were supposed to be adorned by adult women, but nowadays the trend has taken a new direction and jewelry has lured teenage girls a lot. Now days, ornaments are not only worn on formal occasions but also in regular routine. Jewelry loving women are lured by the latest designs and cannot resist its charm and elegance.

Apart from fashion, a precise clothing and ornament also meets the cultural and social significance. For instance, long white dress along with white or silver color trinkets has a specific significance in marriage parties. Different religions and cultures have different dressing sense. Some people wear heavy trinkets as a status symbol while others wear it to enhance their beauty. Clothing and ornaments also differentiates the gender, marital status, status in society and religion. Mostly, Asian women can be seen in heavy jewelry while western men and women use it in special occasions only. Asians love to wear lightweight trinkets in informal cases. Men usually wear thin gold chains to provide a glamorous look.

As the society has become more fashion oriented these days the old traditional clothing has changed a bit. People tend to wear comfortable dresses instead of traditional dresses and they don’t care much about the prices of the dresses and trinkets. This is the main reason that we see Chinese made garments sold heavily in Europe or other parts of Asia. Nowadays people are reluctant to adopt dressing senses from any part of the world provided it attracts them. They just want to be more comfortable and beautiful.

The clothing industry has made it easier to purchase any dress or trinkets through online stores. Now customers simply have to place an order through their site for the home delivery at their sites. This has saved a lot of time and money of the people who love to possess their favorite dress. Special offers and discounts are provided on wholesale shopping, which makes this method of shopping the most preferred these days. People can view the item on the internet, compare its price on various sites and can order the product whenever they wish.

Gold Jewelry and Younger Generations

Gold always makes an ideal gift to give out during because it is exquisite, rare and beautiful. You do not just commemorate a special occasion in a person’s life by giving Welsh gold. You also make it more special. Occasion could be anything from birthday, Christening, anniversary, engagement or simply because you felt like giving it and a Welsh gold jewelry can definitely awe your recipient.

Welsh gold is expensive because it is rare. It is rare because it is mined only from the three mines in Welsh. Clogau Gold Mine is one of the few mines in Welsh that produces this rare gold. Unfortunately, the supply of Welsh gold is almost running out and most experts predicted that it will only last until 2016 considering the rate that it is being mined today. That’s just is years from now. Before the supplies ran out, it is then your generous responsibility to buy Welsh gold jewelry not only for yourself but also for the younger generations who will otherwise not know the essence of Welsh jewelry.

The younger generations currently are not in the position to fully comprehend or have the capacity to invest in Welsh gold that is why it is important that you do so in their behalf. When these younger generations get older, it is guaranteed that they will be grateful that you took the time and effort to purchase gold which is sure to become timeless and priceless. When they start a family of their own, time will come when they will pass their gold jewelry to the next generation-their sons or daughters. For this reason, it is essential that you choose a nice design that everyone from different ages will love wearing. If you are going to give the gift to a boy or a male, you can purchase a watch or a pair of cufflinks which are the most popular items in men’s jewelry, aside from pendants and necklaces that are also specifically designed for males made out of Welsh gold.

On the other hand, women will definitely appreciate rings, bracelets and earrings crafted out of Welsh gold. You just need to choose a lovely design that is sturdy enough to stand decades. You can also consider the fact that Welsh gold is available in silver and Rose gold, as well as yellow and Rose gold. Depending on what you perceive is attractive and what your recipient will feel like wearing, you can make the best choice. Either choices are beautiful and can surely look stunning and are apt to be worn for formal or casual occasions. Giving Welsh gold is also another way of passing down Welsh heritage to the next generations. This particular gift can crate an awareness of Welsh culture.

The people of Wales are very proud whenever they wear gold jewelry that is mined from their own place. If you love Welsh heritage, then you can choose from different symbols that can definitely symbolize the country of Wales. You can opt for sessile oak acorn and leaf, daffodils, Welsh dragon, spoons and many more.